Corporate communicators' jobs have changed greatly in recent years, as they are more concerned than ever with corporate reputation, social media, and measurement, according to the 2010 PRWeek/Hill & Knowlton Corporate Survey.

Afexa and its COLD-FX product were the official cold and flu remedy of the 2010 Winter Olympics, and the project was an example of integration between marketing and PR for the company. The health sciences and technology entity has traditionally relied on PR when it comes ...