I worry about my kids a lot. My teenage sons tell me I do. Likewise, after working in the area of corporate social responsibility for some years, I sometimes worry about its coming of age.
When you think about it, suggesting CSR has barely reached adolescence is not a stretch. The term first coined in the 1950s didn't get much attention in corporate corridors until the 80s. But CSR didn't become the buzz word that it is until the last ...