Amazon.com's recent rise to the top of the Most Reputable Companies list seems to indicate that corporate communicators are placing an increased value on the role of reputation on consumer behavior. Perhaps this is why so many corporate ranking lists are measuring the multiple nuances that influence reputation.
The latest list comes from Reputation Institute (RI), in partnership with Forbes Media, which measured the trust, esteem, admiration, and good feelings consumers feel towards the largest 150 companies by revenue in the ...