The world of corporate reputation is rapidly changing.
In years past, reputation was considered something of a transient value that was shaped by the perception of investors and other financial stakeholders. Beltway constituencies were given little regard, and consumers were completely absent from the equation.
One has to look no further than the sentiment that fueled the Occupy Wall Street movement and the recent rash of corporate missteps, for dispositive proof that corporate reputation now extends well beyond a narrow queue of ...