NEW YORK: Corporate communications executives are confident about the strength of their organization's core values, but still see obstacles in employing new media, according to a recent survey conducted by the Arthur W. Page Society and the Corporate Executive Board (CEB).
Nearly 68% of respondents said that their company's values are crucial to most employees; about 48% said their values are central to employee behavior "regardless of competing pressures"; and more than 55% said the same about managerial behavior.
"Values are the ...