The chaos of today's market has created a feeding frenzy of questions that challenge the fundamentals of many business strategies. These questions are broader than those raised in 2000, and can often center on core business strategy.
To be valuable in uncertain times, corporate communicators must guarantee they are serving as the company's “truth meter” if they want to address these questions and restore trust.
Answering questions has always been a key function of corporate communications. But with trust in ...