Is corporate communications taking the reins on social media once and for all? At Cohn & Wolfe's most recent “Dinner & Dialogue” event, a common theme among the 20 corporate communicators in attendance was a welcome shift toward greater control – and sophistication – of their social media strategies.
Case in point: one global technology giant recently shifted control of social media channels from corporate marketing to communications. Why? According to the executives in attendance, social media traffic and engagement were coming ...