While the education value of its products helps Leapfrog stand out from the other toymakers, its sales success is aided by a steady PR strategy that could serve as a learning tool for many.
Kimberley Pierce has a lot to say about Leapfrog Enterprises, the Emeryville, CA-based company where she's handled PR since 1999. But one thing she won't say is that LeapFrog is a toy company.
"We see ourselves as a learning company," she says. Semantics? Not quite.
By skillfully using PR ...