With a supportive CEO and an emphasis on media relations, Starwood continues to rely on PR as it opens several new hotels under numerous brand names around the world.
Early this year, Starwood's marketing department devised a summer-golf vacation package that would consolidate its 250 courses and bait business across brands. But the PR department felt that the promotion alone wouldn't draw enough media attention. The solution was to survey 401 executives about their golf games, and release the results in ...