LONDON: Three out of four corporate communications executives in
Europe expect corporate image budgets to increase over the next two
years, with Internet branding initiatives responsible for much of the
boost.
LONDON: Three out of four corporate communications executives in
Europe expect corporate image budgets to increase over the next two
years, with Internet branding initiatives responsible for much of the
boost.
That finding highlighted a survey conducted at The Conference Board’s
1999 Corporate Image Conference, held in London last month. About 120
conference delegates from companies such as General ...