ROSEMONT, IL: Housewares company World Kitchen, whose brands include CorningWare, Corelle, and Pyrex, has selected Zeno Group as AOR.
The company, which picked Zeno after a competitive review, has tasked the agency with handling PR for all of its brands, said Grant Deady, MD of Zeno's Chicago office. The account's budget is in the high six-figure range.
The company was previously represented by Weber Shandwick.
Zeno, with a team of six staffers on the account, will work to engage World ...