Objective: The Corn Farmers Coalition announced its launch this month, along with a campaign to change public and policymaker perception about corn and corn farmers, according to its director, Mark Lambert. The National Corn Growers Association and 11 state corn organizations began organizing the coalition late last year.
Idea: In response to the ongoing ethanol debate, the coalition's organizers hired MS&L Worldwide last fall to create an integrated public affairs campaign that would educate opinion leaders in Washington about the ...