NEW YORK: Cooney/Waters Group and Vox Collective have launched Cultúr Health, a Hispanic healthcare communications service.
Cultúr Health will specialize in supporting culturally resonant healthcare communications programs targeting Hispanic communities in the US.
The New York offices of Cooney/Waters and Vox will co-manage the service, which will be led jointly by Fred Lake, EVP of Cooney/Waters, and Roberto Ramos, president and CEO of Vox.
“Latinos are at greater risk for many treatable diseases and are largely unaware of health risks, ...