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Pepperidge Farm, owned by the Campbell Soup Company, is offering women the chance to improve their social lives by "Connecting through Cookies." Lifestyle expert Sally Horchow, coauthor of The Art of Friendship, is serving as a spokeswoman to further enhance the social networking effort.

The heart of the campaign is artofthecookie.com, where visitors can view tips and tools from Horchow on making and maintaining friendships. From video clips and photos of Horchow's encounters with different ...