For me, one of the most exciting things in agency life is the new business process. The “pitches,” as we so affectionately call them, range from full-on presentations with a company you might have never met before to an opportunity with an existing client looking to extend your relationship. While exciting, it's also daunting, but perhaps not for the reasons you might think. For me, nowadays, it's far less stage fright and far more being able to convey how those ...