The PR industry was stronger than ever in 2007, as many firms grew consistently across practice areas and without significant numbers of acquisitions to bolster revenues.
Total reporting firms that were comparable to last year were up 15%, and these firms needed 13% more staff to achieve that revenue.
As noted in previous years, agencies have learned how to service clients more efficiently in terms of headcount. This is one of the aspects of the industry's continued maturation that ensures greater ...