To engage today's time-poor, Internet-obsessed consumer, print products need to add significant value if they are to persuade readers to tear off the plastic wrapper and open the magazine. Print publications must really drill down into issues and provide informed analysis, comment, and opinion, all in a user-friendly and attractive manner.
This month's edition of PRWeek contains the aforementioned value in spades. As the curtain rises on another hockey season, NHL commissioner Gary Bettman outlines the challenges and opportunities ...