Let me get this straight: A reporter for The New York Times writes about this unsavory plot by corporations and their strategic communications representatives to provide news and information via their own paid-for VNRs.
And based on this incredibly incisive "discovery," the Federal Communications Commission (FCC) is now looking in-to why and how TV stations use these materials. In addition, it's researching whether such material must be labeled by the stations.
Hmmm. Well, I wonder if what's good for the proverbial goose ...