A recent DM News interview with Seth Solomons, global CMO at Digitas, got me thinking about what is demanded of today's consumers.
In the piece, he said, “We, as marketers, grew up... always thinking about getting the best customers and asking, ‘How do we get them to be more loyal to us?' In today's environment we need to be a loyal brand versus looking for loyal customers. Loyal brands... deliver utility and value, and listen harder and try ...