Name: Ken Weine, VP of communications, Consumers Union
Placement: The Colbert Report, June 3 and June 8, 2010
Timeline: Four months
What does your organization do? What are its media goals?
KW: Consumers Union, which publishes Consumer Reports, is a nonprofit whose mission is to make the marketplace better and safer for consumers. Our communications team places hundreds of interviews annually on a host of consumer topics ranging from cars to personal finance to advocacy issues.
What made ...