Customers are purchasing less at the grocery store these days, and it's not just because finances are tight at home.
Consumer good manufacturers are calling the practice “short-sizing;” making the package smaller while keeping the price the same in an effort to save money on production costs and transportation. Alas, consumers are getting one less breakfast out of the cereal box and one less load of laundry out from the detergent bottle.
Some participating companies told The New York Times that ...