Reflecting back to the last decade, the emergence of the Internet forever transformed the way many of us work, communicate, and play.
Today, widespread broadband connectivity, inexpensive media authoring tools, and consumer-as-executive-producer experiences afforded by such technologies as TiVo, RSS feeds, blogs, and iPods are beginning to shift the balance of power from mass media outlets to the consumer. Through our work with hundreds of leading PR agencies and corporations, we have identified some of the emerging trends and tips ...