NEW YORK: A host of stakeholder groups, from consumers to employees, demand that businesses are good corporate citizens in today's market, industry experts said Wednesday at the PRWeek NEXT Conference in New York.

Susan Arnot Heaney, global director of corporate responsibility at Avon, said CSR has been a tenant of the company since its founding in 1886. One of its nine principles was to "contribute to the well being of society and the environment in which it functions through corporate ...