Consumers emerge on b-to-b companies' radar

As the PR and marketing landscape continues to evolve, even firms long rooted in b-to-b communications increasingly need to help clients reach consumers.

As the PR and marketing landscape continues to evolve, even firms long rooted in b-to-b communications increasingly need to help clients reach consumers.

Agency execs say there is a definite trend toward historically non-consumer-focused clients paying more attention to the consumer space, particularly tech companies whose customers are other tech businesses. That means new sets of challenges - ...