User-generated content and brands coexist on Yahoo portal, providing both their equal say
At the onset of the digital age, savvy companies invested a lot of capital into ensuring their Web sites were the online destination for their brands. While corporate Web sites are still critical in any online strategy, those companies now are acknowledging that portals and other off-site locations also have their relevance in promoting brands.
And, in Yahoo, brands have a potential partner.
In its own brand-building effort to ...