Objective: Consumer Reports, which has been bolstering its health coverage, began distributing a one-time health title, Best Drugs for Less, on March 16. To introduce the publication, it launched an effort targeting Washington policymakers and consumers. It includes events on Capitol Hill and in Union Station, media outreach, and the release of poll results. “We want to show that this publication is a living... example of comparative effectiveness research,” said Ken Weine, VP of communications at Consumers Union, parent organization ...