As consumer practice becomes more specialized, agencies are finding the search for qualified personnel to be a bit like the hunting of the snark.
What used to be a generalist's job now requires talents as refined as those of skilled healthcare PR pros. The chase has also led agencies to evaluate new-talent pools and redefine job requirements a lot more rigorously.
Gail Heimann, president of Weber Shandwick's New York office, says the new reality is that consumer PR is multidisciplinary, a ...