It's been a dynamic year in consumer marketing. We've obsessed over ROI, felt the need for multiple screens, and let consumers take control. We've accepted these truths to be self-evident, so it's time to move onto next year...what will be hotter than ever? And no, it's not "integrated marketing" - because that's a given.
In no particular order, here are my five consumer marketing predictions for 2013.
While somewhat traditional, partnerships will become even more prevalent as brands expand their businesses by ...