Winner: Ketchum and Dreyer's Ice Cream: Dreyer's Beat the Blues with a Taste of Recovery

With both consumer optimism and ice cream sales declining, Dreyer's and Ketchum created a campaign that turned the recession to the company's advantage.

In 1929, Bill Dreyer and his partner Joseph Edy created Rocky Road ice cream to give people a lift during the "rocky road" of the Great Depression. Serendipitously, 2009 marked the 80th anniversary of the flavor. The team celebrated the occasion by introducing ...