The hype surrounding e-commerce climaxed about a decade ago. But media interest in online retail remains fairly strong, simply because online shopping is now a large part of most consumers' experiences.

“There's actually more coverage overall [now] because online is a much bigger part of retail, and also because of trends like multichannel retailing, with consumers researching products on one site but not necessarily buying on that site or even buying online,” points out Don Davis, editor-in-chief of Internet Retailer, a Web ...