Client: NoBetterDeal.com (Pittsburgh, PA)
Agency: Zer0 to 5ive (Devon, PA)
Campaign: Tips for Getting Holiday Deals on Secondary Market
Duration: October 18 - December 22, 2011
Budget: $20,000

Genco, a b-to-b wholesaler of surplus inventories, started NoBetterDeal.com in 2007 as a site where employees, family, and friends could buy merchandise below wholesale prices. The site was opened to the public in 2009. Last fall, Genco asked AOR Zer0 to 5ive to create a campaign to generate awareness of ...