PR is Jadoo's preferred method to familiarize the public with its fuel-cell electricity-storage items

In its five-year history Jadoo Power, a fuel cell power systems manufacturer, had never conducted any substantial PR or marketing campaigns until last August when Jack Peterson joined the company as its VP of sales and marketing.

"The company did some trade shows but that was about it," Peterson says. "But there were no aggressive PR or marketing efforts."

This was just one of the things Peterson was looking ...