NEW YORK: While consumers demand CSR programs from companies, they can't seem to pick out which organizations and brands they believe are doing a good job at it. That's according to a new study conducted by Penn, Shoen & Berland Associates, branding firm Landor Associates, and Burson-Marsteller, which suggeted companies aren't doing a good enough job raising awareness about their CSR initiatives.

The organizations polled 1,001 consumers ages 18 and over for the Corporate Citizenship Study. Respondents were asked ...