Consumer advocacy grows in Web space
Although newsroom cutbacks have eliminated many dedicated consumer beats, consumer advocacy media might be stronger than ever, thanks to the rise of online reviews and ratings from journalists and the general population.
“The consumer revolution is being reborn on the Web, and we view that as a wonderful addition to consumer reporting,” says Kevin McKean, VP and editorial director at Consumer Reports. “We've reached out to prominent consumer bloggers and invited them to our offices in New York ...