Agency pros refer to it as the "bait and switch." The client sits in a room packed with senior executives and founders. They sign the contract with the agency, and the next time they meet, a 22-year-old AE is fielding their questions.
At most large agencies, the higher an employee rises at the management level, the further away from clients he or she gets. Whether it develops accidentally or not, clients have parted with agencies because of this, and it ...