In its communications effort surrounding claims that its new Dry Max product causes diaper rash, P&G has shown the effectiveness of consistent messaging in a crisis.
The company has held strong in its message that the diaper product does not cause diaper rash, despite a class action suit invoking a recall and an angry mom offensive renowned for its impassioned social media presence and purchasing power.
Though the response from consumers isn't necessarily positive at this point, angry online posts, mostly ...