With GLBT issues getting more mainstream coverage, outreach is now increasingly vital.

For the past 16 years, Atlantis Events has catered to the GLBT market, customizing its vacation experiences specifically for gay and lesbian travelers. And while outreach efforts on behalf of the West Hollywood, CA-based travel company's cruises and resort getaways have always included editorial opportunities in various gay-media outlets, they are now complemented by those in the mainstream media.

While there are numerous media outlets dedicated to covering and ...