STRATHAM, NH: Timberland has selected Cone as its AOR for corporate communications after a competitive review for the six-figure account.

Cone EVP Mike Lawrence said the firm will focus on developing strategy and communications for the company's corporate reputation and CSR programs, particularly environment-related efforts.

"The central part will be figuring out how to have that conversation appropriately with consumers and other stakeholders," he added. "This is something [Timberland is] already doing well, but wants to continue ...