BOSTON: The public's embrace of cause marketing and CSR efforts continues to expand, making them an increasingly necessary part of any company's operations, according to a new study from Cone Inc.
The Cause Evolution Survey, released earlier this month, found that high majorities of Americans express general support for cause-related corporate efforts. More than 80% said that companies "have a responsibility to help support causes," and more than 90% said they have a "more positive image of a company that supports ...