NEW YORK: Cone is launching an entertainment division to use for current and new business as well as provide service to other agencies.
“Several years ago, we started to see more and more clients asking us about celebrity entertainment partnerships, said SVP Mark Malinowski, who co-founded Ketchum's entertainment practice in 2000. “Now we're doing more content creation and partnerships with celebrities, tapping into their social media tools, whether they're Facebook or Twitter, to tell their stories more effectively,”
He added ...