Company: Mark
PR agency: Kaplow
Campaign: Ringing the Digital Doorbell
Duration: July 2009-ongoing

Last summer, Mark, a division of Avon, launched an ongoing digital campaign aimed at its core audience of 18- to 30-year-old women. The objective was to increase sales and find more Mark representatives.

"The brand lives online because that's where our demographic lives," says Kimberly Waite, head of global PR for Mark.

Strategy
Mark reps have e-boutiques they use to sell product, but the ...