OMAHA, NE: ConAgra Foods recently hired Brett Groom for the newly created role of VP of media, digital and social marketing for the company's consumer foods brands, including Orville Redenbacher's, Healthy Choice, and Reddi-wip. Stephanie Moritz, senior director of PR, will still have oversight of the PR team, but Groom's responsibilities, include PR, as well as integrating traditional, new and emerging media channels. Most recently, Groom served as a chief digital officer at ad firm Doner.