Media directories
What are effective media list-building strategies?
“Using a service to purchase media lists should only be the first step to compiling the appropriate contacts at media outlets,” said Kerri Erb, SVP and director of media services at Wheatley & Timmons. “Research newspaper Web sites, Technorati, blogrolls and other online sources to create a more comprehensive directory of journalists.”
Build a master list and keep it updated as relationships are built, she says. It's important to take notes ...