Client: MillerCoors (Chicago)
PR agency: Olson PR, previously Dig Communications (Chicago)
Campaign: Taste Points
Duration: May 1-July 31, 2011
Continuing with the "man up" premise from last summer, MillerCoors wanted to boost sales by rewarding consumers for making "manly decisions," namely drinking Miller Lite.
AOR Olson PR, along with other agencies, developed a competition that allowed Miller Lite drinkers to earn Taste Points and prizes by interacting with the ...