Ad agencies are offering PR services as part of the integrated solutions clients are increasingly demanding. Chris Daniels looks at the opportunities and obstacles this presents to PR firms.
At the Cannes Lions International Festival of Creativity earlier this year, the PR Grand Prix was awarded for the second straight year to an ad agency. Australia's Clemenger BBDO won for National Australia Bank's “Break up” campaign, which staged a public breakup between the bank and its rivals through paid and ...