Client: ThingMagic (Cambridge, MA)
Agency: Lois Paul & Partners (Woburn, MA)
Campaign: 100 Uses of RFID
Duration: July 19 – December 2010
Budget: $30,000

ThingMagic develops radio frequency identification (RFID) technology for a wide range of industrial and consumer applications. Customers include global retail, automotive, and healthcare companies. Director of marketing Ken Lynch says the "100 Uses of RFID" campaign was devised with AOR Lois Paul & Partners to expand awareness of RFID as ThingMagic prepares to ...