Quick quiz - here are two self-descriptions of companies; tell me what each of these businesses is in. The first offers 'strategic communications counseling.' The second is in the area of 'integrated communications planning and implementation and change management, specifically as it relates to internal communications and leadership development.'
Easy, especially for readers of PRWeek. These guys are PR firms. So why don't they just say so? 'Strategic counseling' is the giveaway. It's the new synonym for 'PR advice,' and ...