LOS ANGELES: The Muslim holiday of Ramadan, which ends with Eid ul-Fitr, or the Feast of Fast-Breaking, is gaining ground as a target of PR campaigns and product launches aimed at reaching ethnic audiences.
Companies from Ikea to Hallmark are staging low-key efforts around the holiday, which began this year on October 26 and will continue to November 25.
Hallmark this year launched a series of Eid ul-Fitr greeting cards, which it says have garnered strong sales as well as coverage from ...