NFL quarterback Tim Tebow became famous for his post-touchdown posture of kneeling in prayer, even inspiring a new verb - "Tebowing."

While such overt expressions of faith by athletes are generally accepted, a CEO who Tebowed might provoke a different reaction. Is it ever appropriate for companies and their leaders to communicate religious beliefs?

Yes, say PR executives - but up to a certain point. According to corporate reputation experts, sharing personal beliefs can help humanize ...