Executives of companies with active investor relations programs might be considering whether to trim activities or "hunker down," given the choppy stock markets. They shouldn't.

For those considering going quiet, they believe that with news headlines whipsawing the equity markets, most investors will stay on the sidelines until the storm passes. At first glance, such reasoning rings true, but I think it could easily work against them.

While some investors will surely seek shelter through the rough times, this is not true ...